Gurugram, 17 February 2023: Zupee, India’s fastest growing online skill-based gaming platform today announced Bollywood’s biggest superstar Salman Khan, as its brand ambassador. With this association, Zupee aims to expand its presence in the growing online gaming space and pave the way to establish skill based gaming as the most preferred form of meaningful entertainment.
As part of this partnership, Zupee launched a brand campaign, ‘10 minute mein game ho jayega’, which aims at driving awareness around Zupee’s unique proposition of fun byte sized games such as Ludo Supreme, Carrom Ninja and Snakes & Ladders Plus amongst others, which players can enjoy in short and convenient playtimes of just 10 minutes. The campaign features Salman in his effortless and larger than life avatar playing a host of different games on Zupee.
Speaking on the partnership, Zupee’s founder and CEO, Mr Dilsher Singh Malhi, said “We are thrilled to have Salman Khan on board as our brand ambassador. Zupee’s portfolio of skill based casual and board games are enjoyed by a diverse set of audiences. His mass appeal cuts across borders, demographics and cultures, as one of the most loved and iconic stars in the country. We are certain that this association will help in deepening consumer connect and propelling Zupee’s vision of bringing joy to players lives through meaningful entertainment even further.”
Salman’s witty charm and fun demeanor fit perfectly with the brand’s ethos as the campaign’s core proposition pivots towards enjoying fun and byte sized 10-minute game plays. Working with Salman was an absolute delight and we are sure online gaming lovers will enjoy seeing their favourite star share that experience with them.” He further added.
Sharing his excitement, Brand Ambassador and Actor, Salman Khan said, “Zupee is India’s leading skill based gaming platform which has been able to unite millions of avid gamers in the country. It’s interesting to witness how Zupee has revived our favourite childhood games like Ludo and Snakes & Ladders, by being the first one to augment culturally relevant games and make them inherently skill based. The brand’s vision of bringing moments of joy to people’s lives through childhood games that can engage and meaningfully entertain, strongly resonated with me and I am excited to partner with Zupee to celebrate India’s growing love for gaming.”
Conceptualised by Leo Burnett and produced by Nirvana Films along with talent management partner UBT( Uniworld Being Talented)/ Vikram Tanwar, Co – Founder, UBT the new campaign will be amplified via a 360-degree approach which features a soon to be launched TVC, digital, outdoor and social activations.
Since its inception in 2018, Zupee has significantly grown with over 95% market share in the casual & boardgame segment and has been installed by over 70 million users and is accessible to players in English, Hindi, Marathi.
About Zupee – Zupee is one of the fastest growing Indian online gaming companies with leading market share in the Indian gaming sector’s largest sector – casual & boardgame segment. Zupee offers ‘games of skill’, in which a player’s skill, knowledge, attention, experience, and capabilities are crucial to success. Zupee’s product portfolio of skill based casual & board games is redefining the online real money gaming ecosystem by providing meaningful entertainment & bringing moments of joy. By intersecting meaningful entertainment with skill-based elements like logical thinking and consumer behavior, Zupee seeks to offer a learning driven gaming ecosystem in the country. Founded by IIT Kanpur graduates, Dilsher Singh Malhi and Siddhant Saurabh in 2018 and backed by marquee investors such as WestCap Group, Tomales Bay Capital, Nepean Capital, AJ Capital, Matrix Partners India, & Orios Venture Partners.
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