We are category creators
Zupee didn’t enter a category, it created one. In 2018, we set out with a bold idea: to reimagine Ludo, India’s most iconic board game, for the digital generation. Not as a game of chance but one powered by skill, strategy and fairness.
With this, Zupee became the pioneer of skill-based Ludo gaming in India.
We introduced faster formats and move-based scoring, turning a passive experience into one that rewards skill-based play. As millions joined in, we scaled responsibly, building one of the safest, most transparent platforms in India’s gaming ecosystem.
From the Heart of Bharat, for the Future of India
Gaming That’s Rooted in Culture
- 150M+ Registered Users
- 12.5BN + Total Gameplays
- 7MN+ Daily Games played
- 2- 10-minute games
Meet the Team
Dilsher Singh Malhi, Founder & CEO
Dilsher Singh Malhi is the Founder and Chief Executive Officer of Zupee, India’s leading free-to-play, skill-based online gaming platform with over 150 million registered users across India. An alumnus of the esteemed Indian Institute of Technology (IIT) Kanpur, Dilsher founded Zupee in 2018 at the age of 23, blending his innate business acumen with a deep conviction in skill-based gaming as a conduit for reviving culturally rooted games. Dilsher’s impactful contributions have earned him recognition on platforms such as Forbes Asia’s 30 Under 30 and the IDFC First-Hurun India Top 200 Self-Made Entrepreneurs. As Zupee continues its trailblazing journey. Dilsher's unwavering commitment to responsible leadership, both with regard to Zupee and the industry is an integral part of responsible, skilled and tech-led future for gaming in India.
Ms. Akanksha Dhamija, Chief Operating Officer, Zupee
Akanksha Dhamija is the Chief Operating Officer at Zupee, India’s leading free-to-play, skill-based online gaming platform with over 150 million users. A seasoned business leader, Akansha has played an integral role in Zupee’s growth trajectory. She believes that the true scalability of a brand is armored with resilience, trust and inclusivity. This vision has helped shape Zupee’s evolution into a trusted and responsible leader in skill-based gaming. An alumna of BITS Pilani and an MBA by training, Akanksha exemplifies a new-age leadership approach, one that balances performance with purpose, structure with scale and culture with capability.
Mr. Govind Mittal, Chief of Staff, Zupee
Govind Mittal is the Chief of Staff at Zupee, India’s leading free-to-play, skill-based online gaming platform with over 150 million users. Govind has been a key pillar in sculpting Zupee’s strategic architecture bracing governance framework, navigating regulatory adherence with finesse and inculcating a compliant culture. An alumnus of the revered Institute of Chartered Accountants of India, Govind’s intellect is matched by his deep sense of purpose. He believes skill-based gaming is built on trust and responsible play, shaping Zupee’s approach to progress driven by purpose. Govind combines financial and legal acumen with strategic forethought. Under his leadership, Zupee continues to set benchmarks in responsible gaming, integrating safeguards that promote fair play and informed user participation.
Our Values
- Craft with Intent: We obsess over detail and design experiences with the player at the center.
- Take Ownership: Everyone leads. Everyone’s work creates impact.
- Stay Curious: We question, experiment, learn and adapt every single day.
- Collaborate to Win: We move together, grow together and celebrate wins as one.
Responsible Gaming
At Zupee, safe and fair play isn’t an afterthought; it’s core to who we are. We are committed to building not just a great game, but also a safe, transparent and responsible ecosystem for every user.
We have built multiple layers of fairness and user protection measures to ensure that every session on Zupee is skill-driven, safe, and fun.
From technological safeguards to certification-backed systems, we ensure that every game on Zupee is designed for meaningful entertainment, grounded in skill and shielded by trust.
- Section 1: Fair Play, Always
- RNG Certification: Every move is governed by a Random Number Generator (RNG) system certified by iTech Labs to ensure fairness and unpredictability.
- No-Bot Policy: We do not support any forms of game play bot- usage. Every match is human; every move is earned.
- Blockchain-Backed Systems: Select formats use blockchain-led transparency to reinforce trust in game outcomes.
- Section 2: Designed for Informed Play
- Real-Time Play Limits: Daily playtime limits help users stay in control of their gameplay.
- Fair Play Focus: Every game is structured to ensure outcomes are based on skill, creating a level playing field for all.
- Easy-to-Use Interface: Our simple and intuitive design makes it effortless for users of all backgrounds to enjoy games seamlessly.
- Section 3: Player Protection Framework
- AIGF-Aligned: Zupee follows the charter and Code of Conduct of the All India Gaming Federation (AIGF), ensuring industry-leading compliance standards
- 24/7 Redressal Support: A dedicated team and quick resolution system ensures users are heard, supported, and protected at every step
Milestones
- 2018 – Zupee is founded to reimagine skill-based gaming in India.
- 11 Apr 2019 – Raised $1M seed funding to kickstart the vision
- 8 Apr 2020 – Raised $8M in Series A (Part 1) at $33M valuation
- 8 Jan 2021 – Raised $10M in Series A (Part 2), hits $100M valuation
- 5 Jan 2022 – Raised $102M Series B funding at $600M valuation
- Nov 2024 – Crosses 100M users and 6.6B gameplays
- June 2025 – Hits 150M users and 12.5B gameplays
Investors & Advisors
We’re proud to be supported by investors who share our long-term vision for skill-based gaming in India.
Our Investors Include:
- Smile
- WestCap
- Nepean Capital
- Tomales Bay Capital
- Matrix Partners India
- Orios Venture Partners
